The history of marketing thought
Robert Bartels
| Alternative title: | The development of marketing thought |
|---|---|
| Year of publication: |
1976 ; 2. ed.
|
| Authors: | Bartels, Robert ; Bartels, Robert D. W. |
| Publisher: |
Columbus, Ohio : Grid |
| Subject: | Markt | Marktforschung | Vereinigte Staaten | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory | Geschichte |
| Extent: | 327 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 1. Aufl. u.d.T.: Bartels, Robert: The development of marketing thought. - Literaturverz. S. [261] - 315 S. 261-315: Bibliography of marketing literature, 1900-1974 |
| ISBN: | 0-88244-085-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000042160