The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Year of publication: |
1998
|
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Authors: | Berthon, Pierre R. ; Pitt, Leyland F. ; Morris, Michael H. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 42.1998, 1, p. 25-38
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Publisher: |
Elsevier |
Saved in:
Online Resource
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