The impact of academic research on business practice experiences from marketing
Year of publication: |
2008
|
---|---|
Authors: | Simon, Hermann |
Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 2374449-2. - Vol. 2.2008, 4, p. 203-218
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Subject: | Universitäre Forschung | University research | Innovationsdiffusion | Innovation diffusion | Management-Informationssystem | Management information system | Marketing |
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