The impact of advertising creativity on the hierarchy of effects
Year of publication: |
2008
|
---|---|
Authors: | Smith, Robert E. ; Chen, Jiemiao ; Yang, Xiaojing |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 4, p. 47-61
|
Subject: | Werbung | Advertising | Kreativität | Creativity | Werbewirkung | Advertising effects |
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