The impact of advertising on media bias
Year of publication: |
2012
|
---|---|
Authors: | Gal-Or, Esther ; Geylani, Tansev ; Yildirim, Tuba Pinar |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 1, p. 92-99
|
Subject: | Werbewirtschaft | Advertising industry | Marktstruktur | Market structure | Mediennutzung | Media usage |
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