The Impact of Boundedly Rational Consumers on the Strategic Decision of Two Competing Firms
Year of publication: |
2017
|
---|---|
Authors: | Zhang, YuHang ; Wang, Ying |
Published in: |
International Journal of Information Systems and Supply Chain Management (IJISSCM). - IGI Global, ISSN 1935-5734, ZDB-ID 2400984-2. - Vol. 10.2017, 4 (01.10.), p. 61-79
|
Publisher: |
IGI Global |
Subject: | Anecdote Reasoning | Consumer Bounded Rationality | Production Capacity | Production Competing | Vertical Differentiation |
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