The impact of brand equity and innovation on the long-term effectiveness of promotions
Year of publication: |
2008
|
---|---|
Authors: | Slotegraaf, Rebecca J. ; Pauwels, Koen |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 3, p. 293-306
|
Subject: | Innovation | Markenführung | Brand management | Verkaufsförderung | Sales promotion | Produktlebenszyklus | Product life cycle | Marketingtheorie | Marketing theory | Theorie | Theory |
-
The product-cycle revisited : some extensions and clarifications
Tichy, Gunther, (1991)
-
Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan, (2007)
-
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf, (1997)
- More ...
-
Slotegraaf, Rebecca J., (2006)
-
Slotegraaf, Rebecca J., (2006)
-
The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions
Slotegraaf, Rebecca J., (2008)
- More ...