The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Year of publication: |
2015
|
---|---|
Authors: | Japutra, Arnold ; Keni, Keni ; Nguyen, Bang |
Other Persons: | T.C. Melewar, Dr Bang Nguyen and Professor Bill Merrilees, Professor (ed.) |
Published in: |
Asia-Pacific Journal of Business Administration. - Emerald Group Publishing Limited, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 7.2015, 3, p. 237-252
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Asia-pacific | Trust | Commitment | Satisfaction | Brand logo |
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