The impact of brand rating dispersion on firm value
Year of publication: |
2013
|
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Authors: | Luo, Xueming ; Raithel, Sascha ; Wiles, Michael A. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 3, p. 399-415
|
Subject: | brand | brand performance | rating | dispersion | firm performance | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Markenimage | Brand image | Unternehmenswert | Firm value |
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