The impact of country of origin on context effects in choice
Year of publication: |
2017
|
---|---|
Authors: | Kim, Moon-Yong ; Park, Byung Il |
Published in: |
International Marketing Review. - Emerald Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 34.2017, 6, p. 706-734
|
Publisher: |
Emerald Publishing Limited |
Subject: | Country of origin | Compromise effect | Attraction effect | Categorical attribute | Context effect |
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