The impact of COVID‐19 on consumer evaluation of authentic advertising messages
Year of publication: |
2021
|
---|---|
Authors: | Park, Jooyoung ; Kim, Jungkeun ; Lee, Daniel C. ; Kim, Seongseop S. ; Voyer, Benjamin G. ; Kim, Changju ; Sung, Billy ; Gonzalez‐Jimenez, Hector ; Fastoso, Fernando ; Choi, Yung K. ; Yoon, Sukki |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - 2021 (10.08.)
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Publisher: |
Wiley |
Saved in:
Online Resource
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