The impact of COVID-19 on online product reviews
Year of publication: |
2023
|
---|---|
Authors: | Kutlubay, Omer Cem ; Cicek, Mesut ; Yayla, Serdar |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 1, p. 1-13
|
Subject: | COVID-19 | Mood | Mood-as-information theory | Online ratings | Online reviews | Pandemic | Sentiment analysis | Social Web | Social web | Virales Marketing | Viral marketing | Coronavirus | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Wirkungsanalyse | Impact assessment | Konsumentenverhalten | Consumer behaviour |
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