The impact of creative competence and project management on longevity of the client-advertising agency relationship
Year of publication: |
2016
|
---|---|
Authors: | Levin, Elizabeth ; Thaichon, Paramaporn ; Quach, Sara |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 2, p. 274-286
|
Subject: | Creativity | Advertising | Customer loyalty | Advertising agencies | Kreativität | Werbewirtschaft | Advertising industry | Beziehungsmarketing | Relationship marketing | Projektmanagement | Project management | Werbung | Sterblichkeit | Mortality |
-
Levin, Elizabeth, (2018)
-
Ad agency professionals' mental models of advertising creativity
Nyilasy, Gergely, (2013)
-
Forgotten classics: The business of advertising, by Earnest Elmo Calkins (1915)
Beard, Fred, (2015)
- More ...
-
Levin, Elizabeth, (2016)
-
Levin, Elizabeth, (2018)
-
Quach, Sara, (2016)
- More ...