The impact of customers' relational models on price-based defection
Year of publication: |
2010
|
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Authors: | Kaltcheva, Velitchka D. ; Winsor, Robert D. ; Parasuraman, A. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 18.2010, 1, p. 5-22
|
Subject: | Einzelhandelspreis | Retail price | Preiswettbewerb | Price competition | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | USA | United States |
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