The Impact of Digital Transformation on the Retailing Value Chain
Year of publication: |
2018
|
---|---|
Authors: | Reinartz, Werner J. |
Other Persons: | Wiegand, Nico (contributor) ; Imschloss, Monika (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Einzelhandel | Retail trade | Betriebliche Wertschöpfung | Value creation | Digitalisierung | Digitization | Lieferkette | Supply chain | Electronic Commerce | E-commerce |
Extent: | 1 Online-Ressource (49 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Forthcoming in International Journal of Research in Marketing Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 11, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.3299669 [DOI] |
Classification: | M3 - Marketing and Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Bolstering East Asian-Latin American value chains through digitally deliverable services
Suominen, Kati, (2021)
-
From customer to actor value propositions : an analysis of digital transaction platforms
Hokkanen, Harri, (2021)
-
Impact of E-Commerce on Supply Chain Management
Rekha, Y.Chitra, (2014)
- More ...
-
The impact of digital transformation on the retailing value chain
Reinartz, Werner J., (2019)
-
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico, (2023)
-
The Managerial Relevance of Marketing Science : Properties and Genesis
Wiegand, Nico, (2020)
- More ...