The Impact of E-Commerce on Brand Awareness and Brand Promotion of the Zimbabwe Tourism and Hospitality Sector
Year of publication: |
2019
|
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Authors: | Mazikana, Anthony Tapiwa |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Simbabwe | Zimbabwe | Tourismuswirtschaft | Tourism industry | Markenführung | Brand management | Electronic Commerce | E-commerce | Markenartikel | Brand | Gastgewerbe | Hospitality industry |
Description of contents: |
This research is on the i ...
|
Extent: | 1 Online-Ressource (57 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 11, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3502523 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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