The impact of experiential consumption cognitions and emotions on behavioral intentions
Year of publication: |
2008
|
---|---|
Authors: | Enrique Bigné, J. ; Mattila, Anna S. ; Andreu, Luisa |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 22.2008, 4, p. 303-315
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Leisure activities | Customer satisfaction | Consumer behaviour | Customer loyalty | Affective psychology |
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