The impact of familiarity and perceived trustworthiness and influence on donations to nonprofits : an unaided recall study
Year of publication: |
2018
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Authors: | Katz, Hagai |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 30.2018, 2, p. 187-199
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Subject: | Nonprofit brands | donations | unaided recall | trustworthiness | effectiveness | Nonprofit-Organisation | Nonprofit organization | Fundraising | Vertrauen | Confidence | Nonprofit-Marketing | Nonprofit marketing | Markenführung | Brand management | Markenimage | Brand image | Experiment |
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