The impact of industry environment on early market entry decisions by B2B managers in the US and Japan
Year of publication: |
2010
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Authors: | Calantone, Roger J. ; Di Benedetto, C. Anthony ; Song, Michael |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 5, p. 832-843
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Subject: | B-to-B-Marketing | Business-to-business marketing | Markteintritt | Market entry | Betriebliches Umfeld | Business environment | Führungskräfte | Managers | Entscheidung | Decision | Vergleich | Comparison | USA | United States | Japan |
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