The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
Year of publication: |
2010
|
---|---|
Authors: | White, Darin W. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 1/2, p. 162-179
|
Subject: | Handelskette | Retail chain | Franchising | Marketingmanagement | Marketing management | Vertrauen | Confidence | Fast Food | Fast food | USA | United States |
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