The impact of new, renewal and termination sponsorship announcements on share price returns
Year of publication: |
2014
|
---|---|
Authors: | Kruger, Thomas S ; Goldman, Michael ; Ward, Mike |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 15.2014, 4, p. 10-25
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | sponsorship | investment | share price |
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