The impact of planned vs. unplanned purchases on subsequent purchase decision making in sequential buying situations
Year of publication: |
2021
|
---|---|
Authors: | Sohn, Yong Seok ; Ko, Man Ting |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-7
|
Subject: | Shopping momentum effect | Justification heuristic | Payment method | Mental accounting | Konsumentenverhalten | Consumer behaviour | Experiment | Kaufentscheidung | Purchase decision |
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