The impact of post-merger integration on the customer-supplier relationship
Year of publication: |
2014
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Authors: | Kato, Junichi ; Schoenberg, Richard |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 2, p. 335-345
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Subject: | Customer relationship | Mergers and acquisitions | Post-merger integration | Stakeholders | Übernahme | Takeover | Post-Merger-Integration | Fusion | Merger | Beziehungsmarketing | Relationship marketing | Stakeholder | Lieferantenmanagement | Supplier relationship management | Unternehmenserfolg | Firm performance | Unternehmenskultur | Corporate culture |
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