The impact of pricing policy on sales variability in a supermarket retail context
Year of publication: |
2008
|
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Authors: | Hamister, James W. ; Suresh, Nallan C. |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 111.2008, 2, p. 441-455
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour |
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