The impact of product assortment size and attribute quantity on information searches
Year of publication: |
2017
|
---|---|
Authors: | Dörnyei, Krisztina Rita ; Krystallis, Athanasios ; Chrysochou, Polymeros |
Published in: |
Journal of Consumer Marketing. - Emerald Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 34.2017, 3, p. 191-201
|
Publisher: |
Emerald Publishing Limited |
Subject: | Product attributes | Assortment size | Attribute quantity | Consumer information search | Information availability | Information display boards |
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