The Impact of Product-Related Announcements on Consumer Purchase Intentions
Year of publication: |
2016
|
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Authors: | Burke, Raymond R. |
Other Persons: | Cho, Jaewun (contributor) ; DeSarbo, Wayne S. (contributor) ; Mahajan, Vijay (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Ankündigungseffekt | Announcement effect |
Description of contents: |
This paper investigates t ...
|
Extent: | 1 Online-Ressource (10 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Advances in Consumer Research, Vol. 17 Issue 1, pp. 342-350, 1990 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1990 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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