The impact of retail promotion on the decision to purchase private label products : the case of US processed cheese
Year of publication: |
2012
|
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Authors: | Bouhlal, Yasser ; Capps, Oral |
Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 28.2012, 1, p. 15-28
|
Subject: | USA | United States | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Käse | Cheese |
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