The impact of service guarantees on the consumer's evaluation process
by Pamela A. Kennett
| Year of publication: |
2002
|
|---|---|
| Authors: | Kennett, Pamela A. |
| Publisher: |
Ann Arbor, Mich. : UMI |
| Subject: | Dienstleistung | Garantie | Kaufentscheidung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 285 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Atlanta, Ga., Georgia State Univ., Diss., 1995 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004752439