The impact of social media usage on small and micro social commerce enterprises in Malaysia
Year of publication: |
2022
|
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Authors: | Shahizan Hassan ; Arfan Shahzad |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 16.2022, 1, p. 141-166
|
Subject: | perceived usefulness | ease of use | satisfaction | trust | small and micro-enterprises social media use | social commerce enterprises | Social Web | Social web | KMU | SME | Malaysia | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing |
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