The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats
Year of publication: |
2006
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Authors: | Chakravarti, Amitav ; Xie, Jinhong |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 2, p. 224-236
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