The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
Year of publication: |
2009
|
---|---|
Authors: | Becker, Jan U. ; Greve, Goetz ; Albers, Sönke |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 26.2009, 3, p. 207-215
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Lebenszyklus | Life cycle |
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