The impact of the marketing concept on new product planning
Year of publication: |
1980
|
---|---|
Authors: | Lawton, Leigh ; Parasuraman, A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 44.1980, 1, p. 19-25
|
Subject: | Absatztechnik | Innovation |
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