The impacts of brand personality and self-congruity on consumers' intention to stay in a hotel : does consumer affinity matter?
Year of publication: |
2023
|
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Authors: | Tsaur, Sheng-Hshiung ; Hsu, Fu-Sung ; Ching, Hsiao-Wei |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2023, 1, p. 246-262
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Subject: | Brand personality | Consumer affinity | Intention to stay | Self-congruity | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Hotellerie | Hotel industry |
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