The importance of corporate social performance in place branding of retail banks in Egypt
Year of publication: |
2012
|
---|---|
Authors: | Tantawi, Passent ; Youssef, Amr |
Other Persons: | Mària SJ, Josep F. (ed.) |
Published in: |
African Journal of Economic and Management Studies. - Emerald Group Publishing Limited, ISSN 2040-0713, ZDB-ID 2551402-7. - Vol. 3.2012, 1, p. 77-94
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Egypt | Banking | Corporate social responsibility | Corporate social performance | Brand equity | Place branding | Retail banking |
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