The importance of effective working relationships between sales and marketing
Year of publication: |
2011
|
---|---|
Authors: | Le Meunier-FitzHugh, Kenneth ; Massey, Graham R. |
Published in: |
The Oxford handbook of strategic sales and sales management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-956945-2. - 2011, p. 539-570
|
Subject: | Vertrieb | Physical distribution | Marketing | Schnittstellenmanagement | Interface management |
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