The Importance of Non‐Financial Performance Measures in Wine Business Strategy
Year of publication: |
1999
|
---|---|
Authors: | Nowak, Linda ; Anderson, Sherri |
Published in: |
International Journal of Wine Marketing. - MCB UP Ltd, ISSN 1758-6747, ZDB-ID 2159774-1. - Vol. 11.1999, 3, p. 9-19
|
Publisher: |
MCB UP Ltd |
Subject: | Balances Scorecard | Strategy | Customer Satisfaction | Non‐Financial Performance | Measures |
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