The Importance of Price in International Business Development
Year of publication: |
1989
|
---|---|
Authors: | Lancioni, Richard A. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 23.1989, 11, p. 45-50
|
Publisher: |
MCB UP Ltd |
Subject: | Competition | International marketing | Pricing | International pricing |
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