The Importance of the Brand in Brand Extension
Year of publication: |
1994
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Authors: | Broniarczyk, Susan M. ; Alba, Joseph W. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 31.1994, 2, p. 214-228
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