THE IMPORTANCE OF THE COUNTRY BRAND FOR TOURISM: COMPARATIVE ANALYSIS BETWEEN ROMANIA AND GREECE
Year of publication: |
2014
|
---|---|
Authors: | POPESCU, Ionela-Valeria |
Published in: |
SEA - Practical Application of Science. - Fundația Română pentru Inteligența Afacerii, Editorial Department, ISSN 2360-2554. - 2014, 2, p. 434-441
|
Publisher: |
Fundația Română pentru Inteligența Afacerii, Editorial Department |
Subject: | Country brand | Tourism | Promise of value | Tourist brand | Destination image |
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THE IMPORTANCE OF THE COUNTRY BRAND FOR TOURISM: COMPARATIVE ANALYSIS BETWEEN ROMANIA AND GREECE
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THE IMPORTANCE OF THE COUNTRY BRAND FOR TOURISM: COMPARATIVE ANALYSIS BETWEEN ROMANIA AND GREECE
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