The infinite asset : managing brands to build new value
Sam Hill, Chris Lederer
| Year of publication: |
2001
|
|---|---|
| Authors: | Hill, Sam ; Lederer, Chris |
| Publisher: |
Boston, Mass. [u.a.] : Harvard Business School Press |
| Subject: | Markenname | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 238 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-57851-249-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004695858