The influence of causal conditional reasoning on the acceptance of product claims
Year of publication: |
2009
|
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Authors: | Chandon, Elise ; Janiszewski, Chris A. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 35.2008/09, 6, p. 1003-1011
|
Subject: | Beschwerdemanagement | Complaint management | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
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