The influence of celebrity chefs on restaurant customers’ behavior
Year of publication: |
July 2017
|
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Authors: | Chen, YangSu ; Raab, Carola ; Chen, Chihchien |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 26.2017, 5, p. 489-510
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Subject: | Celebrity chefs | Celebrity endorsement | Likelihood to repurchase | Restaurant attributes | Tipping | Willingness to pay | Celebrity-Werbung | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Werbewirkung | Advertising effects |
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