The influence of club and sponsor images and club-sponsor congruence in the Australian Football League
Year of publication: |
2011
|
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Authors: | Johnston, Margaret A. ; Paulsen, Neil |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 9.2011, 1/2, p. 29-53
|
Subject: | Fußball | Football | Sponsoring | Sponsorship | Reputation | Sportmarketing | Sports marketing | Australien | Australia |
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