The influence of cultural values on green purchase behaviour
Year of publication: |
2017
|
---|---|
Authors: | Nguyen, The Ninh ; Lobo, Antonio ; Greenland, Steven |
Published in: |
Marketing Intelligence & Planning. - Emerald Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 35.2017, 3, p. 377-396
|
Publisher: |
Emerald Publishing Limited |
Subject: | Vietnam | Emerging markets | Cultural values | Collectivism | Long-term orientation | Energy-efficient electrical appliances | Green purchase behaviour |
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