The influence of goal attainment and switching costs on customers' staying intentions
Year of publication: |
2019
|
---|---|
Authors: | Temerak, Mohamed Sobhy ; El-Manstrly, Dahlia |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 51-61
|
Subject: | Switching costs | Goal attainment | Customers' staying intentions | Retail banking | Stockbrokerage services | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Dienstleistungsqualität | Service quality |
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