The influence of image valence on the attention paid to charity advertising
Year of publication: |
July-September 2017
|
---|---|
Authors: | Santos, Manuel Alonso dos ; Lobos, Camila ; Muñoz, Nathalie ; Romero, Dámaris ; Sanhueza P., Ricardo |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 29.2017, 3, p. 346-363
|
Subject: | Attention | electroencephalogram | eye tracking | intention to donate | NGO | Fundraising | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Nichtregierungsorganisation | Non-governmental organization | Visuelle Wahrnehmung | Visual perception | Werbung | Advertising |
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