The influence of price and promotion on package size propensity
Year of publication: |
2017
|
---|---|
Authors: | Ghosh, Amit K. |
Published in: |
American Journal of Business. - Emerald Publishing Limited, ISSN 1935-5181, ZDB-ID 2401319-5. - Vol. 32.2017, 2, p. 93-103
|
Publisher: |
Emerald Publishing Limited |
Subject: | Promotions | Decision making | Price | Consumer packaged goods | Household-level analysis | Package size | Scanner panel data |
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