The influence of product features on brand switching: the case of magnetic resonance imaging equipment
Year of publication: |
2013
|
---|---|
Authors: | Al-Kwifi, Sam O. ; McNaughton, Rod B. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 28.2013, 5 (7.6.), p. 421-431
|
Saved in:
Saved in favorites
Similar items by person
-
Al-Kwifi, Sam O., (2013)
-
A model of brand switching by lead users of high-tech capital equipment
Al-Kwifi, Sam O., (2011)
-
A model of brand switching by lead users of high-tech capital equipment
Al-Kwifi, Sam O., (2011)
- More ...