The influence of ritual efficacy on ritual vitality : temporal plaiting in the vestaval
Year of publication: |
2023
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Authors: | Bradford, Tonya Williams ; Sherry, John F. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 13/14, p. 1255-1276
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Subject: | brand community | chronos | kairos | Ritual efficacy | temporal plaiting | time |
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