The influence of supply chain architecture on new product launch and performance in the high-tech industry
Year of publication: |
2015
|
---|---|
Authors: | Kou, Tun-Chih ; Lee, Bruce C. Y. |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 30.2015, 5, p. 677-687
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Supply chain | New product performance | Product launch |
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